PRESENT AW10 Lookbook

Those mad stylish chaps over at PRESENT have put together a lookbook to showcase their first full collection for AW10.

Having featured a decent chunk of the collection as and when it came in (Jackets & Crew Necks), it’s nice to finally see all of the items together in action. Shot with no arrogance or pretentiousness, it’s a refreshingly honest lookbook that tries to do nothing but show how the items can be worn. I’m so head over heels for the style that PRESENT are fabricating at the moment that I’ve gone and put the whole bloody lookbook on display for you so that you can browse it in it’s entirety.

With the quilted jackets and accessories being manufactured in the UK and the knitwear in Scotland, it’s a delightfully local collection. The only exception is the shirting, cotton jackets and chinos, which are made from Japanese fabrics. On the feet of the model you’ll notice the shoes and boots from PRESENTS collaboration with Trickers for this season looking far too good.

I can’t sing the praises of this collection loud enough, especially as it’s their debut collection. All the items featured are available now online and in-store exclusively at PRESENT and in limited numbers.

Alex Synamatix

One of three co-founders at THE DAILY STREET, Alex is our Editor-in-Chief, overseeing all TDS activity. Outside of TDS, Alex is a respected creative in his own right, from art directing club nights (comm•une) to consulting for some of the largest global brands.

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