To celebrate the arrival of one of the biggest sneaker releases of 2010, the Sneaker Lounge (the physical partner to Newcastle online footwear store SoleHeaven) will host a special launch party tomorrow night for the ‘Cool Grey’ Air Jordan XI.

The Sneaker Lounge has teamed up with Nike Basketball and local B-ball team the Newcastle Eagles to make it an event to remember, with a bunch of free Jordan Brand product to give away and an on-court performance from the Eagles. If you’re planning on heading down to the Yard to score yours, get your size details down on the facebook event wall, as there are only 30 pairs available.

Massive props to SoleHeaven and the Sneaker Lounge for going that extra mile to put on something special for the heads that know. We need more of this kind of independent, retailer lead action in the rest of the country. More information below.

• About the Author

Adam Scotland

One of the three founding members of THE DAILY STREET, Adam is our Editor at TDS. Adam works in the streetwear industry for Out Of Step Ltd., specialising in both USA and UK brands. He also contributes to The Hundreds website.