Recap: Berlin Tradeshows part I

Last week myself and Synamatix flew out to Berlin for a few days while the tradeshows were in town, to catch up with a few of our international friends and get a sneak preview of collections from a number of our favourite brands, for the upcoming Fall and Winter seasons. Over 4 days we made stops at Bread & Butter, BRIGHT and SEEK, viewing collections by small, independent brands through to huge global heavyweights. It’s a lot to take in, but it’s definitely worth the trip, and it provides a great opportunity to meet people face to face, rather than from one side of a computer screen. This time we brought Boyce of Suffoca with us to help document the trip, and to give him a chance to experience tradeshow week first hand.

We flew out to Berlin late last Tuesday evening, before getting quickly settled in our hotel and prepping for an early start at Bread & Butter on the Wednesday morning. We kicked things off, as we rightly should, in the Sport & Street hall, making our first pit stops at Umbro, New Era and Addict. New Era always have a huge amount on show, but this time the highlight was an upcoming collection of both fitted and snapback caps with UK artist Jon Burgerman. The forthcoming collection from Addict is definitely one of the best I’ve seen for a few seasons, and I think a lot of people will be impressed with what they’ve pulled out.

Other highlights included new collaborations between bag specialist Manhattan Portage, Stussy and Wemoto, new footwear releases from Clae (who also released a super limited, Bread & Butter branded shoe especially for the show), and the upcoming Lacoste L!VE collection. We stopped by Puma and were very impressed with the relaunch of their Bluebird collection with accompanying tees and sweats, and spent some time with the folks at Pointer having a detailed look at what they have coming up, including another Porter collaboration.

Continuing on a footwear theme, Alife and Gourmet have both pushed their lines on to bigger and better things, and they’re going to make a big splash when they drop later this year. Both brands were huddled in a room on the side alongside Staple and UK boys Trainerspotter. I had a solid chat with the legendary Jeff Staple about their upcoming projects (including a three way collaboration with a certain UK retailer and a Lake District based footwear brand) and hopefully we’ll get together again when he next makes it over to the UK. Trainerspotter was also a big highlight for me, having expanded to a full cut & sew line for fall, including jackets, chinos, denim, shirting and headwear, I think people will be pleasantly surprised with the direction things are headed.

Afterwards strolled to the smarter side of the show to have a nose round the L.O.C.K. Loads of great new product from Edwin and Penfield to look forward to this fall, the excellent Levi’s Made & Crafted collection and a couple of winter investments from the folks at Sorel. Those into their menswear are definitely going to be spoilt for choice in a few months time. Most of the brands are a bit wary of cameras and don’t like too much to be leaked online too soon, so we stuck to the rules and avoided taking too many sneaky pictures, but there’s still plenty to be seen in the images below.

In the evening we made our way to Wood Wood for the Launch of their collaboration with Pointer, which you can check out here.

Check back for part two of our Berlin adventure tomorrow.

Photography: The Daily Street

Adam Scotland

One of the three founding members of THE DAILY STREET, Adam is our Editor at TDS. Adam works in the streetwear industry for Out Of Step Ltd., specialising in both USA and UK brands. He also contributes to The Hundreds website.

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  • Bossman75

    definitely an adventure and education. Looking forward to part 2.

    Did you happen to stop by Hilfiger Denim? I understand all our stuff was done on iPads?

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