Stone Island have created this short video to showcase some of the styles from their forthcoming SS11 collection.
Showcasing both LAB and LIFE products, it is a pretty extensive look at the collection. For those that aren’t too familiar with Stone Island, LAB is their experimental side of the brand, looking to push new technologies and materials in creative ways, where as LIFE is the core of the brand, the clothes that draw from decades of experience and knowledge to create clothing for your life (they’re both very well named). However, for Spring/Summer ’11 these ideals have been merged to create one collection.
Check the video and see what you think.