Video: Trapstar Hidden Agenda collection

Trapstar have released a pair of short video trailers in support of their new Hidden Agenda collection, which includes a selection of pieces for both men and women. The collection sees the brand continue their black and red colour themes and make further progress with their range of custom cut & sew garments.

The Hidden Agenda collection includes a men’s Duffle Coat, Leather Bomber, women’s Duffle and leopard print leggings. The men’s preview is above whilst the women’s follows below. Look out for the collection at Trapstar’s Portobello Road store shortly. More info at Trapstar.

Video by Lau Stevens.

Adam Scotland

One of the three founding members of THE DAILY STREET, Adam is our Editor at TDS. Adam works in the streetwear industry for Out Of Step Ltd., specialising in both USA and UK brands. He also contributes to The Hundreds website.

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Comments

  • man

    i love trapstar dont get me wrong but they really need a better creative director to work on their videos and site etc, iv been put off buying anything online from them down to their badly designed website. And their video lookbooks fail to do the job of actually demonstrating the product, if i saw that female video without being told the focus point was on the leggings i would suggest it was a college media project on walking about. all Constructive criticism, its all love!

  • REALTALK

    CO-SIGN. I ALSO FEEL WHAT TRAPSTAR ARE DOING, ESPECIALLY WITH TEHIR MORE MINIMALLY BRANDED STUFF… BUT I DO AGREE THEY WOULD BENEFIT A LOT MORE FROM SOME GOOD DESIGN AND ART DIRECTION ON CERTAIN ASPECTS. LIKE THEIR PRESS AND ONLINE PRESENCE. IT WILL BE INTERESTING TO SEE WHERE THEY TAKE THE FORTHCOMING ‘ITS A SECRET’ LINE AND THE COLLABS WITH CHARLATAN. YOU GOTTA REALISE THAT ALL QUALITY HAS GOTTA FILTER TO ALL ASPECTS OF THE BRAND, NOT JUST MANIFEST ITSELF IN THE PHYSICAL CLOTHING ITEMS. IF I REMEMBER RIGHTLY A COUPLE OF THE PREVIOUS LOOKBOOKS HAVE BEEN TIGHT… BUT THIS LITTLE VIDEO SHORT DOESNT DO IT FOR ME. DONT GET ME WRONG IM A FAN OF THE BRAND AND A MORE SUBTLE APPROACH, AND I CAN SEE WHERE THEY ARE HEADED WITH THE ARTY/MOODY B&W FILM NOIR STYLING, BUT I JUST FEEL ITS A LITTLE TOO OBSCURE AND THE PRODUCT GETS A LITTLE TOO LOST. NO DISRESPECT TO LAU STEVENS, AS I KNOW SHE DOES HER THING WELL. HOLD TIGHT THE TRAPSTAR BOYS THOUGH, KEEP IT MOVING FOR 2011!

  • http://www.t-shirt-party.co.uk stan still

    Trapstars new video stuff is good. as for the overall art direction/creative director issue raised by bozo 1 and 2 above – Trapstar are the only uk ‘streetwear’ brand doing it in my opinion. there shits on point. website, vids, garms, the lot!

    bozo 1 and 2 know nothing.

  • http://www.studiorudo.com RUDO

    its really great to see people taking the time to give real Constructive criticism. The first 2 comments aren’t shots at Trapstar, but a ‘customer’ telling it how they see it. Trapstar’s doing amazing things, but we can all use Constructive criticism.

  • man

    every brands doing the video look book thing, trapstar should have production teams trippin through the door shottin for an opportunity to do a decent video. Not a short video on the same professional standards as an art fag line from east.
    STAN STILL needs to watch this closer if u think Trapstar are the only ones doin this….ul get a shock wen u find out Trapstar arnt the only ones with a varsity too. ….and anyone know what a bozo is, chief!

  • http://www.t-shirt-party.co.uk stan still

    learn how to read bozo 2. look up what ‘art direction’ and ‘creative director’ mean. it don’t mean Lookbook. you’ve completely misunderstood.

  • Synamatix

    Let’s try and keep this constructive people …

  • Liam

    I think everyone needs to open their eyes to what is happening in UK streetwear and streetwear in general. Using video to promote your brand and products is absolutely nothing new. The earliest of brands have been doing it for years.
    Trapstar’s website isn’t exactly “on point”, Stan Still, and if that’s what you consider the best that UK streetwear has to offer, then I suggest you keep checking back on The Daily Street and get some education!

  • http://www.t-shirt-party.co.uk stan still

    ITS BEEN nonconstructive since the first comment.’ ‘college media project on walking about’

    ‘art fag line from east’ though is pretty jokes

    nice job moderating that one

  • Geoff

    I’m with the first two people…i clicked that second vid without reading the intro and TBH i didn’t know if it was a short film about a love of Blazers or a hair product commercial. The look and feel I liked but it seemed a lil ‘off’ if its meant to be promoting a brand. Large, well known brands can get away with more abstract stuff because people know them already, for a younger brand i’m not sure that approach works. I like what Trapstar are doing but as the first two peeps said they need to be consistent in how they present the brand and its image to the wider public.

  • Synamatix

    Sorry Stan, will try and keep up from now on!

  • http://buildafort.wordpress.com Thom

    Everyone has overlooked the incredible Blazers and Leggings combination!

  • yakuza

    showcasing black items in black and white dont make sense

  • http://www.twitter.com/JosSmart Jos

    I get what people are saying about the last two videos but Lau Stevens was on point with the Trapstar A/W 2010 video look book http://vimeo.com/17519966. That’s nice. I’d like to see that kind of style and focus delivered throughout. A quick fix up of the website shop wouldn’t hurt. Trapstar are definitely doing their thing in a big way and they’ve got bare supporters so they’ve gotta be doing something right, right?

  • REALTALK

    yeah blog comments allow freedom of speech so each to their own…but i have to say Stan Still is mostly chatting a whole bag of gas…… about ‘I know nothing’. If you had bothered to read my comment properly then you would of seen that I was offering some constructive criticism……. your attitude is unfortunately something that afflicts a few uk brands and their followers….. they get to a certain point in this game and suddenly a few peoples heads get so far stuck up their own asses they seem to be above taking any kind of observation about their wares.

    Pull your finger out and wake up – aint nobody hating on trapstar here son. They have a decent presence in the uk streetwear scene, have a big following and are doing most things in good way, so i salute what they do. But as a person that parts with money to buy their stuff it doesn’t mean I have no say in what i see put before me.

    unless you listen to the comments, feedback and requests from your consumers – the very people that are wearing and funding your brand to keep it alive – then how the fuck are you expected to make progress, evolve and innovate?

    As someone else rightly pointed out the whole concept of a brand doing video shorts or photo lookbooks is definitely nothing new, its years old. Thats not to say it shouldn’t be done, because the success of something is all in the execution. I’m not saying Trapstar need to completely change what they are doing, because they don’t – All I’m saying is some areas just need a bit of considered refining, design and crafting to help polish everything up to provide a consistent and coherent brand message/concept and really give it the edge over any competitors. That is what an art, design or creative directors job is. I understand what is fully required as I work as a designer and art director myself, both online and offline. Trapstar have all the right ingredients. I made the comments i did because i can see the base idea has its strengths and i can see further potential – not cos im here to slate it.

    I am not going to tell trapstar what material samples to use in their clothing, as that is not my forte, but I am well within my remit to express thoughts on their identity, branding and creative delivery of the stuff they are putting out.

    Yeah the trapstar website is functional and fit for purpose….. but if you think that its the pinnacle of what an online brand experience can be then you really need to go away and evaluate what you consider to be ‘on point’.
    Improvement doesnt necessarily need to be something flashy and all singing and all dancing. if you understood branding and communication you would know this.

    As i said Lau Stevens is a talented individual so respect to you and keep doing your thing…… im sure she didnt get to be doing the stuff she was doing if she didnt listen to feedback, be it positive or negative.

    big up the trapstar boys as well.

  • http://www.twitter.com/JosSmart Jos

    @REALTALK I actually agree with everything you said. All I really wanted to say was I really liked Lau’s first video look book cos people were slaggin off the last two.

    The default cap locks on all comments makes people seem real aggy when they’re getting their points across.

    Peace.

  • Synamatix

    Yeah we’ll be sorting out the default caps locks soon.

  • http://www.t-shirt-party.co.uk stan still

    @realtalk you should leave a link to your work son if you’re such an authority on the subject. i’m guessing at best you’re a recently graduated media student who now interns at a corporate ad agency

    and ftr i understand this shit. check my link. do your research. i don’t need to hide my credentials

  • man

    oh my word this stan guy needs an early night!!

  • REALTALK

    @stan still……. bro i don’t know wether you got up the wrong side of bed or what….. but be easy. Again I don’t know if your fully getting what I’m saying before your red mist descends……I didn’t claim to ‘be an authority’ on streetwear, nor am i the spokesperson for graphic design…….. I said I worked in the design and advertising industry, and contrary to your presumptions, have done for a long time…..and because of my background I would like to think I have a decent UNDERSTANDING of what is required when discussing and crafting things in a creative, branding, design, or art directional sense. As you say its obvious from your link/site you do your fashion thing, so you ‘UNDERSTAND’ particular aspects also. I have nothing to prove to you, this isn’t about hiding, or showing personal credentials, who runs their own label or whatever, so lets all stop waving our fucking dicks about to see who’s biggest, cos that isn’t what this is for G.

    Its about good observational discussion about brands and products we all have a passion for.

    As I said im not here to stand on a podium to tell trapstar or you how to manage their cut and sew, what materials and what templates they use, I just passed a bit of CONSTRUCTIVE COMMENT on something I saw to what they put out creatively. As i said before this is one of the main problems blighting streetwear blogs…… too many people think they ARE the experts…..and cos the defensive walls get put up so quickly , certain man dont wanna hear what people say when some people are actually coming with decent feedback and constructive critiquing….. that probably explains why there is a lot of bullshit out there sitting next to quality product at the same time…. it those who haven’t listened or observed that make the first mistakes.

    I might not necessarily expect an back-end .NET developer to sit down and talk to me about pantones, typography and kerning, but if they did id be willing to hear their take on it. Yeah i’m a designer, but you think i’m gonna sit there and not take on board what fellow designers or creatives say? whether they a small independent artist creating tees or they an executive CD at Saatchi ….. u can learn something from both.

    I dunno, possibly you have had some altercations with your so called ‘media grad interns’ in the past that makes you think ‘at best’ that group of people is beneath you, or not qualified to comment cos they ain’t got the ‘creds’. Sorry to say bro but that is not me. Maybe them hard working uni guys or interns will feel a bit different about spending their hard earned pounds on your stuff if they knew you held them in a bit of contempt.

    Just because in your eyes I or others are some ‘corporate’ ‘recent grad’ who ‘interns’ does not mean you can run roughshod over everyone else on this forum who happens to disagree with you. Although there are views on here at polar ends of the scale, it seems i am not alone in having an opinion whereby I think some things could benefit from a bit of slight refinement. I want Trapstar to succeed as much as the next guy cos I am a fan of the brand also, so I think your misreading what i’m saying. So cos the media student thing ain’t you and you don’t perceive me to be from your influences or background that makes me irrelevant?

    Im not trying to war with you bro, it just seemed you were a little too judgemental and quick out the blocks with your perception of some of what was said in here – with little explanation.

    For everyone else – sorry for the essay…… but i hope this instigates some more prolonged discussions and comments on further posts in here.

    Large up Daily street, Trapstar, Lau stevens…… and hold tight Stan Still as well its all love G… everyone doin their ting…..

  • Geoff

    I see it’s returned to “I know more than you” again… so what if they’re a recent grad. In the same manner that your ability to print some tees doesn’t automatically make you ‘right’ or give you any sort of ‘credentials’ to say Real Talk’s opinion of Trapstar’s approach is incorrect or unwarranted. His point about listening to existing and potential customers is a good one – they’re not saying they have to take it all on board but that these particular videos seem a step back for a brand that has done some decent promo work in the past.

  • http://www.laustevens.com Lau Stevens

    Hi!
    Thanks for all the comments, personally i love to get feedback on my work especially from such a wide community that is online.
    The first video i had full creative control over but iv been working underneath someone for the rest. Most of these videos are meant as previews only, almost like a teaser before the actual products are released. I’ve worked with Trapstar for over three years now and i’ve seen them as well as i progress and i guess its hard sometimes for people on the outside to know what is going on behind the scenes. This year will mark some big changes for the brand and they always listen to their customers, afterall they made them what they are.
    Thanks for taking the time to give your opinion comments are always noted and if you want to talk about anything you can always email me!
    peace!

  • Christopher David Adams Jr

    Cracking comment feed, haha, “I’ve got a better job than you, no i have a better job than you…” HYSTERICAL

    Anyone ever notice the spelling mistakes on those ridiculous pizza boxes they hand you the clothes in?