Benjart enter 2011 with their first new drop this week, uninspiringly dubbed ‘The Online Collection’, giving fans outside of the London area a chance to pick up some Benjart product via the medium of the brand’s online store.
The collection includes a series of tees, crewnecks, zip-hoods and the above satin varsity jacket, all of which have appeared before in various colurways and combinations in some of the brand’s previous collection (‘Love At First Sight’, ‘Incredible Bravehearts’ e.t.c.). I like the look of the above varsity, and although the satin variation of the popular American sports jacket is lesser seen, Benjart have pulled it off well. As for the rest of the releases, I know the ‘B Splash’ and ‘Shattered Dreams’ logos have become the brand’s signifiers, but it would be nice to see something a little more adventurous coming out of the Benjart camp. I struggle to find the differences from one season to the next, as the brand continue to re-produce the same pieces, and I’d like to see them progress on to new designs and garments.
All of the items shown here and more are available online now from Benjart. Tell us what you think in the comments below.