Carhartt have done an exceptional job with their SS11 collection, as usual we are presented with quality worker wear that has a fashionable street wear edge. Comfortable and includes all aspects of what you need to fill a wardrobe from smarter pieces right through to casual wear.
The look book has been shot by the same photographer who shot the latest Carhartt advertising campaign Alexander Baslie, producing some authentic lifestyle images showing the clothing in a wearable environment. The collection includes styles and pieces that we have grown to love from Carhartt, as well as some new progressive items. The look book, in it’s style and how it has been shot is what stands out here for me, the locations and the choice of garments used in each image make sense, and show off the collection really well. We also have some additional images that show the variation of looks that can be achieved with the SS11 collection, and the ones shown here, I must say, are dope!
The Spring/Summer collection for 2011 is dropping in Carhartt UK stores as we speak.