G-Shock will host another of their in-store sessions this Friday, hosted by regular MC Shadez The Misfit, this time alongside a selection of the UK’s fast rising and established talent, including GFrsh, Bashy, Kele Le Roc, Scorcher and more…

The event also coincides with the UK launch of the brand’s latest collaborative watches with NY kings Alife and skate heroes DGK, both of which need no introduction. The watches themselves sport a more subtle, old school vibe, and are a little more reserved than some of the brand’s collaborative timepieces we have seen in recent months. DGK worked on a black/royal purple GX56, while Alife chose a simple, black G5500 with white Alife branding.

Head down to the G-Shock East, Dray walk store this Friday for the festivities (full details on the flyer above) and to grab one, or both, of the exclusive watches.

• About the Author

Adam Scotland

One of the three founding members of THE DAILY STREET, Adam is our Editor at TDS. Adam works in the streetwear industry for Out Of Step Ltd., specialising in both USA and UK brands. He also contributes to The Hundreds website.