As part of the campaign for the opening of their new, London Flagship store, Johnny Cupcakes have produced this short animated trailer to help ‘spread the word’. The cartoon plays on ye olde British stereotypes and ‘chinese whispers’ and is a comical look at how news can spread.

Johnny’s first international location is scheduled to open on March 12th, and preparation has already begun, so if you’re in the Carnaby area, pop by Fouberts Place and you might get a glimpse of what’s going on behind the scenes. A few days back we gave you a first look at 1 of 5 London Store exclusive T-shirts to be released when the store opens, and we’re looking forward to getting a look at the rest over the next few weeks. Stay locked for more news, and find out more about the brand at Johnny Cupcakes.

• About the Author

Adam Scotland

One of the three founding members of THE DAILY STREET, Adam is our Editor at TDS. Adam works in the streetwear industry for Out Of Step Ltd., specialising in both USA and UK brands. He also contributes to The Hundreds website.