It’s always exciting to see what is coming out of the Norse Projects camp, and this Spring/Summer lookbook for 2011 shows a very promising season ahead!

We don’t keep it quiet here at TDS that Norse Projects are easily one of our favourite brands. Consistently bringing fresh product to both the streetwear and menswear markets, it’s always exciting to see what they are up to. This season, they are continuing a lot of trademark styles such as their striped tops, casual shirts, wax Elka jackets and of course their hats. However, this season also sees the addition of a short suite, which is incredible, brave and a welcome addition to their collection.

It’s always interesting to see lookbooks and how brands perceive their own particular style, and it’s no surprise that I am loving what Norse are pushing. Moving slightly away from that scandinavian fisherman vibe and incorporating what looks like an almost ‘American tourist’ style for Summer, it’s a strong and stylish look. I cannot wait to see this collection hitting stores across the country in the coming months.

• About the Author

Alex Synamatix

One of three co-founders at THE DAILY STREET, Alex is our Editor-in-Chief, overseeing all TDS activity. Outside of TDS, Alex is a respected creative in his own right, from art directing club nights (comm•une) to consulting for some of the largest global brands.