Penfield ‘A guide for Everyman’ SS11 lookbook

After teasing us with their short lookbook teaser videos, Penfield unveil their full Spring/Summer 2011 lookbook in all it’s glory.

From the looks of this lookbook, Spring/Summer 2011 is heavily inspired by marinal wear, more specifically small recreational yachts. A lot of the images remind me of the whole American beach house thing they have going on over there, kind of combined with the British love for little boats. Filled with heritage inspired windbreakers and cameraman jackets, teamed with Penfield’s awesome shirting, which looks like it’s stepped up a gear once again, this is a strong collection. I’m looking forward to this hitting the stores.

Peep the lookbook in full below, and if you haven’t already, make sure you check out the lookbook teaser videos 1& 2 and 3 & 4.

Alex Synamatix

One of three co-founders at THE DAILY STREET, Alex is our Editor-in-Chief, overseeing all TDS activity. Outside of TDS, Alex is a respected creative in his own right, from art directing club nights (comm•une) to consulting for some of the largest global brands.

Previous PostNext Post


  • Tall One

    They felt THAT needed 3 teaser videos??????? WTHeck

    these guys need to really stop letting their interns do the stuff and roll there sleeves up. There jackets look quality from what i can see, but it feels like a very dissatisfying anti-climax considering they have the bucks and the reputation to push the boundaries a bit, I means wearing a shirt on the beach doesn’t change the fact its yet another mundane piece. The Britxton and Norse drops came hearder, especially them Norse shirts, even if its just an upside pocket lol…

    Im sure the collection will impress me when i see it in the flesh but the patronising images make me not wanna buy it. clumsy graphics and overlays…

    (loool I think its just cause them teaser videos were so pointless its tainted my opinion? i dont know)

    Tall One (JLS)

  • man

    sadly gotta agree with the guy from JLS about the pointless teaser vids, its all a bit brooks brothers this time round. oi oii sailoorrrr

  • Dan

    People still say “LOL?”


  • Pingback: Penfield AW11 Lookbook (Behind the scenes) | The Daily Street()