Building up some hype for the release of Penfield’s Spring/Summer 2011 collection, the brand have put together 4 video teasers for the lookbook. Here are videos 1 & 2.

Both videos seem to be showing a strong theme that I’m expecting the next 2 to carry on – a singular young man in a singular Penfield outfit in a stunningly lonely location, passing time. At first I couldn’t help but think they were a little short, but when I started thinking of them more as a moving photograph rather than a video, I came to the conclusion that they are beautiful pieces of work. I’m looking forward to seeing videos 3 & 4, and more importantly the entire lookbook as the Penfield SS11 collection is really strong, and from the looks of these videos, the lookbook is going to be really good as well.

Have a peak and let us know what you think in the comments section.

• About the Author

Alex Synamatix

One of three co-founders at THE DAILY STREET, Alex is our Editor-in-Chief, overseeing all TDS activity. Outside of TDS, Alex is a respected creative in his own right, from art directing club nights (comm•une) to consulting for some of the largest global brands.