Classic Kicks x Puma R698

This collaboration between Puma and NYC’s ‘Classic Kicks’ store (which unfortunately is now closed) see’s a vibrant take on a classic runner, the R698, with designs that have some interesting inspiration behind them.

Favourite sneakers from the past and friendship bracelets were both colour inspirations on this project, with some serious 90’s colour palettes used. Materials such as 3M, nubuck and mesh are a certified win combination that works wonders on most runners and these are a great example of why it works so well. ‘Classic Kicks’ branding sits on the tongue and footbed and to finish things off, there’s a neoprene laptop bag that accompanies the shoes which carries on the vibrant tip.

These will be available in-store from Foot Patrol, on 14th February.

Chris Benfield

Chris is a multi-disciplinary designer working across editorial, print, identity and digital for a variety of industries. Previous clients include Nike, PUMA, Dazed & Confused and Boxfresh.

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  • Matt Miller

    My goodness the first colourway is HOT.