As a teaser for their new Hidden Agenda Collection, London based Trapstar have produced a series of short video trailers highlighting individual pieces from the new line. The most recent installment sees the brand enlist the help of longtime friend Rich Hil (the son of American fashion designer Tommy Hilfiger and himself, a hip hop artist signed to Swizz Beatz’ Full Surface label) to promote their new crushed leather jacket. The film also features a brief appearance from Angela Simmons, daughter of the infamous Rev Run and founder of her own footwear company, Pastry. It’s clear the brand have friends in high places.
The previous Hidden Agenda trailers have been getting a lot of attention in our comments section, with some suggesting that this is all wasted energy, and others big supporters of the cause. Whilst I’m not the biggest fan of this garment itself, I think that Trapstar are making all the right moves to promote the brand and their releases, and I certainly can’t knock their work ethic – but what do you think, is it worth the hype? Tell us in the comments below.
The Crushed Leather Jacket will be available from the Trapstar London Store shortly.
Video by Lau Stevens.