Aum Brand Premium College Jacket

Normally known for their Eastern inspirations, Aum Brand look to the West for the subject of their newest piece, the leather and wool Premium College Jacket. The the jacket obviously has it’s roots in US sport, from the letterman design to the varsity lettering on the chest, and is the first big piece of cut & sew we’ve seen from the brand.

The jacket features a black wool body, tonal cowhide-leather sleeves and pocket trim. It’s finished with an embroidered letter ‘A’ on the left chest, Aum Brand stitching on the right, and an Aum Brand logo patch also makes an appearance. It looks like a great piece, and although it’s not groundbreaking in it’s construction, it looks to be ticking all the boxes for design and hopefully, quality – which we would hope so with it’s £300 price tag. It’s an interesting move for a brand normally so focused on the East, to release an item like this, which is such a huge symbol of Western culture (the USA in particular of course), but I must say, I like how it looks, and I would definitely consider investing if the price was a little more wallet friendly.

The jacket is limited to just 15 pieces, made to order, and available by contacting Aum Brand by email. You’ll also get a hardcopy of the brand’s Midas Touch Mixtape by DJ Matman, as a reward for your hard spending.

Photography: Ryan Warner

Adam Scotland

One of the three founding members of THE DAILY STREET, Adam is our Editor at TDS. Adam works in the streetwear industry for Out Of Step Ltd., specialising in both USA and UK brands. He also contributes to The Hundreds website.

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