BAPE Baby Milo ‘Twitter’ Tee’s

This saturday (19th March) the Baby Milo branch of Bape’s family tree releases a new selection of designs titled the ‘Twitter’ t-shirts. Baby Milo (that little rascal) along with other characters such as Octopus, Horse and Elephant all make an appearance.

Obviously the theme here is twitter, and we see Baby Milo and friends all frolicking with little blue twitter birds. I’m not sure why this is, but saying that I have to admit I almost like these graphics. What puts me off massively is the £70 price tag, call me a simple man but I struggle to see how this price is justified and I would love to know (so if you do know please leave a comment below). Let us know what you make of these t-shirts and seeing as the theme is twitter, why not hit us up on twitter @thedailystreet.

All seen here is available this weekend from Bape London store or online over at

Jamie Szulc

One of three co-founders of THE DAILY STREET, Jamie specialises in menswear and is currently Footwear Account Manager at Fred Perry.

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  • ben



    What happened to the days of a 25 quid tee? One that has a decent cut and can last longer than 2 washes before it becomes a shapless faded bit of crap? Or did those days even exist?

    I remember when this top drawer pricing kinda started when Bape and Ice Cream and the like started proliferating and becoming more accessible through different channels and stockists. What gets me nowadays, is the way any brand witha bit of exposure or notoriety thinks that they can just hike the price up on any garment just for the hell of it, cos streetwear is the ‘in ting’. That is some bullshit. No tee is worth seventy quid, i don’t care if its Bape or one of only 25 made. I walked past a Choice Menswear in westfield and they got BBC new eras in there for 110 quid. Come on now.

    Of course there are exceptions and I dont mind paying a decent wedge when its due, but i feel a lot of things leave a sour taste in the mouth in terms of principle – charging extortion for stuff that doesn’t even meet the level of quality you should expect in the first place. What are we really paying for? The mere priviledge of being been seen in a brand that is out of reach of most people’s pay packets?

    The growth in this sector means some streetwear / workwear is now easily equal to or more expensive than the stuff from your typical high end D&G, Prada, LV etc. Not saying im into that, but you need to step back and question what the brands are really trying to convey in there ethos. They happy to position themselves as a lifestyle brand, open to everyone, yet they gonna put some fresh faced 19 year old with a fringe in a lookbook rocking some 400 quid rucksack. Is it really that accessible? I could go online to oki-ni or walk into Present in shoreditch and quite easily lose a few grand in a couple of minutes….. and leave with maybe a bag, a coat and a pair of brogues.

    Just saying ….. some of it is a bit bogus…..

  • thierry integral

    cnt agree more with “REAL TALK” simply took the words out of my mouth

  • Nigel

    I get that price can be used as a sales tactic to add the perception of value for example, but I think realtalk’s comment about leaving a bad taste in the mouth is spot on and I don’t see who the average buy could a £70 t-shirt and be completely happy.

    But perhaps that’s just thier strategy; to actively prevent the mass audience from buying thier stuff as a method of maintaining exclusivety. I visited one of their Japan stores an they made people stand in line despite the store being empty! At least they’re consistent.