For Spring/Summer 2011, HUF deliver the first instalment of their SS11 collection which takes on a slightly different approach from past collections, with the brand moving forward and still keeping their skate roots in tact.

As always, the quality, design and attention to detail are of a high standard. The collection consists of  t-shirts, chino’s, cardigans, zip-up’s, 5-panel’s and snapback’s, with the current trend of simple and subtle aesthetics apparent throughout. The chambray 5-panels are worthy of a special mention here, a key piece for the spring months for sure. It’s a great collection that balances skate and style in the correct manner and should have widespread appeal to a variety of consumers.

Look for delivery 1 hitting the usual good stockists such as Flatspot, Urban Industry and Fifty Fifty from today.

• About the Author

Chris Benfield

Chris is a multi-disciplinary designer working across editorial, print, identity and digital for a variety of industries. Previous clients include Nike, PUMA, Dazed & Confused and Boxfresh.