Founded almost exactly a year ago, Secret Store is an independent UK T-shirt brand that focuses on the connection between the artists commissioned to create each T-shirt design, and the people wearing it. Despite it being a year since the concept was born, the brand just now present their first collection.
Adam and Chris came together to create the Secret Store as a means of improving the way artists work with clothing brands, sticking up for the rights and needs of the the illustrators and designers themselves – something that is often forgotten when working with larger, more established brands. As a result, Secret Store became a platform to exhibit each artist’s work, paired with the individuals’ bios and links to their work.
Their debut collection, titled ‘WEMADE100′ (a reference to the 100 strong run of each T-shirt), features the work of Mesh137, Gareth Roberts, Keaton Henson, Isobel Kho, and David Galletly, and is centered around the themes of ‘secret’ and magic. I really like the brand’s ethos, and although these graphics themselves aren’t my cup of tea, I’m looking forward to see where they take it. You can find out more, and purchase each of the tees from Secret Store now.