My Yard SS11 Collection

UK Brand My Yard give us the first look at their soon to be released Spring/Summer collection for 2011, featuring illustrations from 45RPM, Ben Normanton, Rich T and more. Stylistically, the collection differs quite considerably from the brand’s previous releases, featuring less of the bright colours and more reserved graphics. It also includes a number of scoop neck tees and loose fitting vests, alongside a huge selection of standard tees and sweatshirts.

Colour-wise you’ll find mainly black and whites, but most designs also come with a more colourul option, yet still sticking to a deeper colour palette of cranberry, brown, indigo, camel and wine red. I’ve never been a fan of scoop neck tees personally, nor someone who can pull off the vest, but at least these offerings aren’t as severe as some you may have seen, and the model displays how they can be worn conservatively. It’s the ‘War & Peace’ arrows design, and the Navajo inspired pocked tees that get my vote this time around, it’s just a shame the latter doesn’t come in a ‘regular tee’ option. Laurie Rollitt’s graphics are great too, and show a new side to the brand that I hope they pursue.

The new collection will be available from the My Yard store in Bristol shortly, along with select stockists across the country.

Adam Scotland

One of the three founding members of THE DAILY STREET, Adam is our Editor at TDS. Adam works in the streetwear industry for Out Of Step Ltd., specialising in both USA and UK brands. He also contributes to The Hundreds website.

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