Nudie Jeans “This Blue is Green” SS11 Collection (Denim)

Nudie Jeans are the latest large brand to follow in the footsteps of Gap, 7 for all Mankind and Levi’s move towards creating more ethical and environmentally friendly denim. Traditionally grown cotton is notorious for its detrimental effects to our planet and Nudie believe they have a responsibility to rectify the issue as far as possible through their new This Blue is Green collection.

The latest drop sees the use of recovered cotton that would otherwise be cast off during the spinning, weaving or cutting (in some cases, up to 40% of the cotton is discarded in the manufacturing process). This is all thanks to new developments in cotton processing technology, pretty impressive stuff. The collection showcases 7 new pieces in Nudie’s Tight Long John, Tube Kelly, Thin Finn, Slim Jim and Big Bengt fits.

Every wash is really something unique, if not revolutionary to denim manufacture. For example, the Recycle Dry Power Dry Jeans are from 11.2 oz Turkish stretch cotton (68% organic cotton, 29% recycled cotton, 3% elastane) with a really tight construction leaving a smooth shined surface. The Recycled Worn Indigo also features a deep red cast, however the effects of the wash treatments are said to ‘glow’ over the dark base of the original denim.

If you’re into a subtle yet distressed look then the Recycled Denim Slubs is probably going to be your choice. A mid-weight 10.4 oz comfort stretch denim with obvious wash streaks, subtle scrapes, whiskers and moustaches all on a bleached denim base.

Despite the eclectic range on offer, Nudie are very good at raw denim and left us with a classic in the collection. The Dry Greencast denim is 13 oz raw denim made entirely from recycled cotton. The shade of indigo dye used is phenomenal and despite the previous use of the cotton, the denim is as stiff as new. After 6-8 months you’ll have as nice a wear-and-tear as any other pair or raw denim Nudie has to offer.

All the jeans are made in Italy and feature the signature orange contrast stitching all over, except for the rear pocket emblem. Expect to see the collection hitting stores from early April.

Tight Long John:

Tube Kelly:

Thin Finn:

Slim Jim:

Big Bengt:

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