Oi Polloi presents Pica-Post No.1

Oi Polloi launch their brand new magazine lookbook entitled “Pica-Post“. We take a look inside the first issue…

The first thing that hit me when I started flicking through this magazine was how well it has been designed, which is no surprise as it’s from Oi Polloi. With their ‘looks’ having been put together, photographed and then illustrated, it gives a really cool old feel to the whole thing that reminds me of the era of explorers. A very tongue-in-cheek approach has been taken to the names of each look, with “Colourblind Sniper” being a stand-out favourite for me, as well as once of the best looks (the inclusion of the Nigel Cabourn Naval Parka might be making me biased though).

Some real hard work has been put into this project and it has clearly paid off. I’m a huge fan of the look that Oi Polloi pushes and it’s great to see it represented so well in this lookbook magazine. All I can say is that I’m looking forward to seeing many more Pica-Posts in the future!

Make sure you check out the magazine in all its glory here.

Alex Synamatix

One of three co-founders at THE DAILY STREET, Alex is our Editor-in-Chief, overseeing all TDS activity. Outside of TDS, Alex is a respected creative in his own right, from art directing club nights (comm•une) to consulting for some of the largest global brands.

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