Suffoca Will Prosper

UK brand Suffoca launch their newest collection under the tag line ‘Suffoca Will Prosper’. It features a number of T-shirts (including two collaborative pieces), a vest, and the Silhouette Hoodie, a fully custom piece with loads of extra detail. Each piece features the characters and illustrations of the brand’s founder, Boyce, that we have seen him develop over the past few years.

Those who remember the brand’s last collection will recall it’s subtle appearance, with lots of white, ash heather and hints of pastel colours. For this new release, Boyce adds a splash of colour to his work (mainly a deep red), but maintains that same tonal feel across the board. Two T-shirt collaborations also feature the work of Dres13 and Matthew Skiff with the ‘Drained’ tee and ‘S Classic’ vest carrying the increasingly iconic Suffoca ‘S’ logo. The WillProsper tee is my pick of the shirts – the most colourful piece in the capsule collection, with a small silhouette of the character printed on the reverse – but the custom hoodie is the real highlight, completely customised to the brand’s specification, with additional pockets, embroidered branding and shoulder detail.

This feels like a really natural progression for the brand, moving slowly into producing more custom pieces, and continuing to develop the brand’s theme, and it’s characters, with every drop. The presentation is another key point, with a great photo lookbook, and an even better video to accompany it, I really can’t fault it – you’d be hard pushed to find another UK brand doing things as well as Suffoca at the moment, in my opinion, regardless whether the pieces are to your personal tastes or not.

Check out the photos and video below, and you can purchase each of the products shown from the Suffoca Shop now. We’ll be looking at a couple of the pieces in more detail soon, so make sure to check back this week.

Adam Scotland

One of the three founding members of THE DAILY STREET, Adam is our Editor at TDS. Adam works in the streetwear industry for Out Of Step Ltd., specialising in both USA and UK brands. He also contributes to The Hundreds website.

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