I have always been a fan Supreme, despite many various voices of discontent across the many street/lifestyle blogs saying that they are selling out, that it is only for hipster idiots, that it is doing shit collabs, or whatever. In fact, I think Supreme got to be one of the brands that churns up the most hate, yet I believe most of that hate is from people who would secretly still not think twice about rocking that red box logo if they had a chance. I agree that some collections/drops have been stronger than others. I am no skater, but I still dig what they do, where they came from, like the feel their advertising style, and there is no doubting some of their fashion/artist collabs have been sick.

What people need to realise is that every brand changes and develops over time, for various reasons, be it market, consumer tastes, trends…..and maybe changes are good or bad.
But the people spitting feathers over Supreme x Lady Gaga or Supreme x Playboy need to relax…. if they still expecting the brand to be the same as they were in 1994 then they are gassing. A small range of stuff made for your skater buddies 15 years ago is not the same as having an international brand and multiple stores in 2011. Most of the people hating now were probably a baby or a twinkle in their daddy’s nutsack when supreme was starting out.

For the most part i think they still maintain some style that remain true to their original roots.
However, saying that, I am not sure whether a UK shop is the right move. I kind of think the limited amount of stuff we get over here is about right. I will be intrigued to know if this is going to happen. If its a well conceived idea then great, but plonking a store on carnaby street to get it swamped with a flow of tourists/consumers that don’t even really check for the brand or what it is about is not going to help.

Yes, Supreme may be seen as commercial, but no more so than any of its direct competitors. What they can boast is heritage, which is more that can be said for some of these two-dollar start ups you see every other week claiming to be an extension of some ‘cool’ way of life.

Big up anyway, spring looks liek its here, so summer is not too far away, so gimme some Supreme 5 panels all day long.

*awaits torrent of ‘Sureme Fan boy’ hate*

Supreme opening a store in London is this year’s worst kept secret.

As long as they keep the ehtos of the NYC store, i.e. a skateboard shop first, clothing store second, I will be happy.

ahah i know exactly where this, its on top of the building on the corner of dunston rd and kingsland rd notice the bridge and the canal. check it out on google street veiw, noticed the posters on the way to work. cheers