Urban Industry SS11 Lookbook


Urban Industry return with another strong lookbook to add to their collection. Full with garments from various SS11 collections, “Grassy Knolls & Seaside Strolls” makes for a really enjoyable browse.

Once again taking a countryside theme that represents the surrounding where Urban Industry are based, this lookbook seems to have a more professional feel to it’s predecessors, however I can’t work out if that’s down to the new models or the styling. Once again shot by the very talented Sean Hammett, the photos have a dream-like feel that make me want to take an idilic weekend break in the countryside, armed with a serious arsenal of steezy garms. Brands featured include Stüssy, Only NY, HUF, Obey, Undefeated, Mishka, Timberland, Gourmet, The Quiet Life, Toomuchposse and Penfield to name a few.

Another successful lookbook from our good friends at Urban Industry and we look forward to seeing many more in the future.

Alex Synamatix

One of three co-founders at THE DAILY STREET, Alex is our Editor-in-Chief, overseeing all TDS activity. Outside of TDS, Alex is a respected creative in his own right, from art directing club nights (comm•une) to consulting for some of the largest global brands.

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  • Zaier

    bad look book, bad models. just BAD

  • http://www.thatsexage.blogspot.com C-Stylez

    Nice clothes but I would do anything not to look like either of those guys.


  • K

    Nice clothes. Some nice shots. But what were they thinking using the moustache model and you can still see the tags on the shorts..

  • Mikey

    Relax, dont do it

  • jon

    emo vs franky goes to Hollywood

  • sort it out UI

    they’ve made good clothes look terrible.

  • J

    Disappointing after the previous lookbook. Echo exactly what’s been said before, models do the clothes absolutely no justice and if anything put me off any garment featured. Also, why does a 5ft 13 year old have a tash??

  • Rick

    I’m sorry but this is embarrassing. ‘Grassy knolls and seaside strolls’? I used to really like Urban Industry and have bought stuff in the past – but this? This has made me change my whole outlook. BAD, BAD, BAD, BAD. Would rather just go to Uni Qlo on Oxford Street. Also the little wannabe Mexican compadre? I have never seen a fatter thighed model in my life. Put some trousers on that kid.