Today Urban Outfitters unveiled their Spring/Summer 2011 lookbook shot by the talented Viktor Vauthier.
East london based, French photographer Viktor Vauthier is causing some heat in the fashion circles at the moment, having recently worked with Goodhood and Lazy Oaf on their lookbooks, we now see him step to the challenge of Urban Outfitters. Handed a big bag of clothes, a load of 35mm film and some models, Viktor was given free rein and decided to head off into the countryside in his combi-van.
From what I can see, brands include Herschel Supply Co., Won Hundred, Lee Jeans and Libertine-Libertine to name a few. Let us know in the comments section if you spot any more.
Head over to Urban Outfitters to read an interview with the man behind the photos.