For their Spring/Summer We Are Animals campaign, Wrangler have drafted in the help of Paramount Studios to create ‘Stunt’.
To sum this up, Wrangler have dressed up four stunt professionals from Hollywood (two men, two women) and given them some crazy tasks to do in Paramount Studios in LA whilst having photos taken by Cass Bird. Pretty cool no? Collectively, the models jumped through a 2nd story window, dived clear of an explosion, fell through a sheet of glass and ran down the street on fire! Having seen what is left of the burnt clothes, there was a lot of fire.
This is a great example of a brand really pulling its weight and going all out for a campaign, so good work to Wrangler. You can expect to see these images filling magazines and covering billboards all over Europe in the next month. Stay tuned for more info on Wrangler’s SS11 collection.