Brixton yet again give us a little insight into the brands ethos and what they represent with this promo video in support of their current summer collection that is dropping in stores in the next few weeks.
After seeing the spring video a few weeks back (which can be viewed here) it was clear to me that finally a brand such as Brixton where tapping into the lifestyle and utility aspect that fans of their clothing would connect to. Their collections these days span the whole spectrum of garms that you would want to fill your wardrobe with, long gone are the days when Brixton where seen as just a headwear company. Brixton represent the alternative lifestyle and by that i mean they represent the many of you out their that trade the office desk for a surf board or a skate deck at the weekends, the video shows friends and family along with team riders representing the brand in what i can only describe as a very enviable day to day way life. I know making promo videos like this is by no means a new business model for attracting new customers but when one is done in this manner it is clear that this has been produced by and for the people who wear the brand regularly.
Keep an eye on trusted Brixton stockists in the next few weeks for Brixton Summer drops.