Goodhood SS11 Lookbook

Once again Goodhood have outdone themselves with their latest lookbook for Spring/Summer 2011 titled “Never Forever”.

First thing to notice is how simple and unpretentious the lookbook is, which is probably a very wise move as it seems that anyone shooting anything outdoors currently gets a whole hate-gang chasing them online. Shame really, as I did enjoy that natural backdrop. Taking things to a more minimal format, the guys at Goodhood keep it in the studio and focus completely on the outfits.

Key brands in the lookbook include Norse Projects, Vans, Indigofera, Quoddy and Monitaly with special attention going to the Bag ‘N’ Noun bags and of course the recent Goodhood x R. Newbold collection. Goodhood have always had a very strong and unique look and these lookbooks help solidify the look and embody it, making it so much easier to see where the store is going in terms of style. Personally, I love the Goodhood style and there are more than a few looks and garments in this lookbook that currently have me green with envy.

Head over to Goodhood to purchase the products featured in the lookbook.

Alex Synamatix

One of three co-founders at THE DAILY STREET, Alex is our Editor-in-Chief, overseeing all TDS activity. Outside of TDS, Alex is a respected creative in his own right, from art directing club nights (comm•une) to consulting for some of the largest global brands.

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