Nixon are opening a short-lived pop-up shop with a twist at Selfridges, Oxford Street.

It would have been too easy to just slap a load of Nixon watched and headphones in a small room and label it a pop-up shop, so I’m glad to see both Nixon and Selfridges taking the idea a little further. If I’m being completely honest, it doesn’t surprise me seeing as it is as Selfridges – they don’t really do things by halves. The room will represent Nixon’s heritage in boardsports, highlighting various parts of the brands history and showcasing exclusive videos and music from Nixon Art Mosh.

The exclusive Nixon pop-up shop will be in the Selfridges Contemporary Menswear Accessories Department from April 22nd – May 22nd.

Nixon @ Selfridges
Contemporary Menswear Accessories Dept.
1st Floor, Selfridges
400 Oxford Street
London W1H 6HB

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Alex Synamatix

One of three co-founders at THE DAILY STREET, Alex is our Editor-in-Chief, overseeing all TDS activity. Outside of TDS, Alex is a respected creative in his own right, from art directing club nights (comm•une) to consulting for some of the largest global brands.