ONLY NY SS11 (Apparel)

ONLY fans should be satisfied with this years spring/summer release. It has all the familiar characteristics that the brand has been built on, with new designs applied extending the quality of ONLY’s catalogue further.

The apparel collection contains tee’s and some light summer crew neck jumpers. The main box logo and typography gets plenty of quality use on the designs with a combination of subtle tones and bright accents. The ‘Uptown Wildlife’ theme leaks into some of the more subtle designs found on the ‘Lookout’ and ‘Sportsman’ tee’s, which make use of vector based design work. The lightweight crew neck jumpers target the summer, which has probably been and gone in the UK by now… Still, it’s always nice to know you’ve got the option for those sporadic British summer days and evenings.

As always, ONLY pull of a solid collection of streetwear that probably won’t be hanging around for long. Stay tuned for a preview of the hats over the next day or two.

Available from Urban Industry now.

Chris Benfield

Chris is a multi-disciplinary designer working across editorial, print, identity and digital for a variety of industries. Previous clients include Nike, PUMA, Dazed & Confused and Boxfresh.

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