This past Monday, Adidas brought together a selection of the UK’s biggest names in music for a one off show at the Kings Cross Scala. Plan B, The Enemy, Example and Caspa all performed on the night, attended by a fairly intimate audience of 800 competition winners, a culmination of a month of special projects involving each of the 4 artists as part of the brand’s new ‘all in’ campaign.
Adidas set out to give a small group of fans ‘money can’t buy’ experiences with their favourite artists. Allowing one fan the chance to spend a day in the studio with Plan B, another have Example perform live in their front room, and a third DJ alongside Caspa, while 50 of The Enemy’s most die hard fans were treated to a private gig in a Leamington Spa pub.
The videos below document each of the unique musical experiences. I’ve really enjoyed this campaign, and particularly the UK focused parts. When it comes to advertising and marketing, Adidas really are the ones to beat right now. Find out more at Adidas.