DBD Summer Lookbook

After posting a lot of US-originating product updates recently, it’s nice to get back into something from the UK. DBD Clothing have just released this new video lookbook, with accompanying imagery, featuring a number of their newest products, including the Emaciated Buddha which we featured recently.

Alongside the Buddha, you’ll also find the new Fresh Cuts and Warlord designs, along with the return of their classic logo. This is by far the best work from DBD yet. The Fresh cuts design is great – just the right combination of eastern inspiration and streetwear style, and the splash of magenta really makes it pop. My favourite DBD design yet. The Warlord tees and sweats are a close second, with their gangland style Tibetan brush calligraphy.

The lookbook itself is great too, featuring DJs, producers and MCs from the UK dubstep scene as it’s models. This is a really nice promotional piece from the brand, and they’re on to a good thing. Check the video above and some stills below, and purchase the new pieces now from the DBD Store.

Adam Scotland

One of the three founding members of THE DAILY STREET, Adam is our Editor at TDS. Adam works in the streetwear industry for Out Of Step Ltd., specialising in both USA and UK brands. He also contributes to The Hundreds website.

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Comments

  • enKo

    Hilarious lookbook video.

    Should of put them on an open top bus as well taking shots of them at visits to Tower of London and beneath Big Ben lol

  • BBROWN

    That lookbook video is about as creative as their designs..

  • em2

    Weak

  • http://CATMAND CATFISH BILLY

    So Dry

  • K

    Oh dear.

  • http://www.twitter.com/BeatsBassNBears BeatsBassNBears

    I’m not a fashionista and I’m borderline “too old to be cool” so not sure what people want out of a lookbook video… With underground and DIY clothing labels increasingly trading online, I think it’s great to have something like this that shows what the clothing looks like on people as they do casual things that everyone wearing the clothes would do – walking around, hanging out, whatever – just living day-to-day life. Personally, I don’t need a lookbook video or photo spread to sell me the clothes – good designs and good clothes should sell themselves. The benefit of something like this for me is that (especially since I am a size and frame that straddles the Small/Medium of most brands) I can see how the clothes fit and look on “regular” people just like me – the next best thing to being able to try the clothes on before I buy. What else does everyone want? Is this how I’d do my own video lookbook? Probably not, but I know naff all about running a DIY business, and I don’t have my own clothing label so who am I to judge? I think this does what it should do and props to the DBD team for putting something together that they feel represents their brand from a site, sound, and lifestyle perspective (and no, I don’t work for DBD nor am I sponsored by them). They’ll deffo have my business anyway!

  • Zoe

    Cool lookbook, well shot, clothes are looking fresh

  • enKo

    It just seems like a waste. It’s a good quality video and good models and a good day and they spend it all on Jubilee Bridge.

    Also two people wearing the same tee in one shot is a bit weird.

    It’s always good to do a lookbook video but when it completely falls down on a few silly decisions it’s a waste.

    To be honest the clothes come off naff from how the video was done but the clothes by their own are pretty nice.

  • THEBOSS

    I see how these guys want to be portrayed, as a dark/hood brand with influences from Neighbourhood, Maharishi, Trapstar to name a few…. but the designs are soulless, one of the models has been in Trapstar videos already and its all a bit rushed with these photo shoots. You’ll get sales from the kids who are new to the scene / not really street heads..

    Next time a better location, a better photographer, less designs and garments..all you need is two shirts with strong designs. the money you spent on printing all the others you could have spent on a decent photographer or camera man.

    Regards, The Boss.