The front room down at Foot Patrol has had a little makeover to promote the recent Fred Perry x Stüssy collection…

Not only is this a great installation (and it is, if only for those giant light boxes), but it’s the coming together of two of my favourite things – Foot Patrol and the Fred Perry x Stüssy Deluxe collaboration. Taking over the small entrance room or “lobby” of the sneaker store, the light boxes work so well against the black walls and slate floor. The window has of course been branded up with the iconic Fred Perry x Stüssy Deluxe collaborative logo and sees the Foot Patrol stools below it branded up with the company establishment dates also. Fred Perry have brought in a locker-room style display cabinet for the garms to hang in, similar to the style of the recent Manchester Laurel Wreath store.

Essentially, it’s a great little installation that I cannot fault, so make sure you swing by Foot Patrol next time your in the area and check out the lightboxes or perhaps sit on one of the benches. Oh, and check out the collection obviously.

Foot Patrol
80 Berwick Street
London
W1F 8TU

Photography: The Daily Street

• About the Author

Alex Synamatix

One of three co-founders at THE DAILY STREET, Alex is our Editor-in-Chief, overseeing all TDS activity. Outside of TDS, Alex is a respected creative in his own right, from art directing club nights (comm•une) to consulting for some of the largest global brands.