Goodhood once again take to their clinically clean photography studio to conjure up a new shoot, this time focusing on their current range of Spring/Summer 2011 tees.
In a world filled with outdoor, posy lookbooks of people climbing hills as if they’re mountains, it’s great to see Goodhood moving forwards and bringing some fun back into lookbooks. This particular one has a fantastic theme that just brings a smile to the face – balloons as people. I can’t imagine it was an easy task to pull off, and hats off to whoever came up with this genius concept, but pull it off they did.
Featured in the shoot is a selection of tees from the likes of Paul Smith, Norse Projects, Wood Wood, Rittenhouse and Sophomore for both Men and Women. All the tees are available now in-store and online from Goodhood.