Individualized Shirts SS11 Collection

Founded in 1961, Individualized Shirts is a shirting company that specialises in fine details and high quality, and has done for a while. This collection for Spring/Summer 2011 sees a very simple palette done very well.

With a background in custom-made shirts (hence the name), it’s no surprise that Individualized Shirts know how important the small details are to a consumer, and more importantly how important high quality materials and construction are. From the looks here, and from what I’ve heard from Oi Polloi, these shirts are quite simply incredible. No frills, no crazy add-ons, just nice, clean shirts executed at an extremely high level.

With a selection of three fits, there’s something for almost every shirt lover; the simple Oxford pocket shirt (University Button Down Shirt), a workwear style rounded collar shirt (Rounded Button Down Shirt) and a relaxed half-buttoned shirt (Pullover Button Down Shirt). A nice mix of materials sees the inclusion of Oxford cotton, chambray, university striped cotton and a nice vintage chambray. As I said, something for every one.

The collection is available now from Oi Polloi, priced between £110 and £130 a shirt.

University Button Down Shirt:

Round Button Down Shirt:

Pullover Button Down Shirt:

Alex Synamatix

One of three co-founders at THE DAILY STREET, Alex is our Editor-in-Chief, overseeing all TDS activity. Outside of TDS, Alex is a respected creative in his own right, from art directing club nights (comm•une) to consulting for some of the largest global brands.

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