BOY LONDON launches official website

Iconic London brand BOY LONDON have today launched their first ever official website – quite striking considering the brand launched in 1977!

Set up in the late ’70s by Stephane Raynor, BOY LONDON has since been holding down a pole position in the fashion underground and has been sported by the likes of Andy Warhol, Boy George, The Pet Shop Boys and Madonna as it worked it’s way through scenes and centuries. Now, for the first time, they have launched their own website, making it a whole lot easier to get hold of this iconic underground fashion label. With bold, striking designs and a distinct lack of colour, BOY LONDON is pretty easy to recognise and it’s no wonder that it’s found a strong following in today’s East London fashion circuit.

Head over to to find all kinds of information and of course the online store.

Alex Synamatix

One of three co-founders at THE DAILY STREET, Alex is our Editor-in-Chief, overseeing all TDS activity. Outside of TDS, Alex is a respected creative in his own right, from art directing club nights (comm•une) to consulting for some of the largest global brands.

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  • Zeus


  • future9

    no offense but this is really poor,the prices have left me speechless but more importantly the designs are absolute rubbish. on the flip side of things the models are good but the clothing is a bad reflection on their part.

  • c-li-n-t

    Has anyone yet brought anything from the site? I ordered a shirt yesterday and I haven’t had a confirmation email. I hope this site is legitimate.

  • Synamatix

    I can confirm the site is legit.

  • Coops

    Tasteless to say the least. It’s the Nazi eagle emblem with the swastika removed. How this brand has become fashionable drawing on such explicitly offensive imagery is beyond comprehension.

  • anna

    is it sure things arrive? i ve ordered a t shirt 2 weeks ago and the have still to arrive :(