Iconic London brand BOY LONDON have today launched their first ever official website – quite striking considering the brand launched in 1977!

Set up in the late ’70s by Stephane Raynor, BOY LONDON has since been holding down a pole position in the fashion underground and has been sported by the likes of Andy Warhol, Boy George, The Pet Shop Boys and Madonna as it worked it’s way through scenes and centuries. Now, for the first time, they have launched their own website, making it a whole lot easier to get hold of this iconic underground fashion label. With bold, striking designs and a distinct lack of colour, BOY LONDON is pretty easy to recognise and it’s no wonder that it’s found a strong following in today’s East London fashion circuit.

Head over to leavetheboyalone.com to find all kinds of information and of course the online store.

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Alex Synamatix

One of three co-founders at THE DAILY STREET, Alex is our Editor-in-Chief, overseeing all TDS activity. Outside of TDS, Alex is a respected creative in his own right, from art directing club nights (comm•une) to consulting for some of the largest global brands.