Edwin ‘Factory’ (Video)

Edwin Europe presents this short movie, documenting the process involved in creating a pair of their denim. It’s a great insight into what goes on behind closed doors, beautifully shot and edited.

It stuck me just how loving the process is – each pair is hand-crafted and treated individually, from the back pocket embroidery, branded patches and labels, to the aging and washing processes. It’s also great to see raw denim in it’s purest form, as large flat panels, trimmed to size, and has made me admire the finished product a great deal more. You can find out more at Edwin Europe, and purchase a pair from multiple UK stockists, including FUSShop.

Adam Scotland

One of the three founding members of THE DAILY STREET, Adam is our Editor at TDS. Adam works in the streetwear industry for Out Of Step Ltd., specialising in both USA and UK brands. He also contributes to The Hundreds website.

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Comments

  • Alex

    Sweet video

  • http://www.dbdstore.co.uk/ Chris

    Edwin all day, pound for pound best denim brand out there but it’s sacrilege to whisker & wash them. Keep it raw. Edwin don’t need to confirm to this “Diesel” mentality.