Edwin Europe presents this short movie, documenting the process involved in creating a pair of their denim. It’s a great insight into what goes on behind closed doors, beautifully shot and edited.
It stuck me just how loving the process is – each pair is hand-crafted and treated individually, from the back pocket embroidery, branded patches and labels, to the aging and washing processes. It’s also great to see raw denim in it’s purest form, as large flat panels, trimmed to size, and has made me admire the finished product a great deal more. You can find out more at Edwin Europe, and purchase a pair from multiple UK stockists, including FUSShop.