ellesse Heritage Pop-Up Shop


Famous Italian sports wear brand ellesse re-enter the fashion arena with an impressive concept store, or more commonly known as a pop-up shop, opening in East London tomorrow.

The pop-up shop can be found on Redchurch Street in london’s East End, and will celebrate the brand’s rich sporting history over a six week period. Each week will see ellesse feature some of the key sports that made the ellesse logo famous, such as ski, tennis, running and skateboarding. With each new sport and with each new week, a concession will set up shop along side ellesse to celebrate all things unique and creative from the UK, these include concessions from Tokyo Bikes, Wah Nails, Zone7style, Jewell Heritage and Copson Street. Sounds like this pop-up will be worth a few trips, as not only will the concessions be changing but also the stock, which will be added daily – rumor has it that even some ellesse x Wood Wood collab items will be stocked there.

Check the flyer below for all details…

(Check out the recap of the event here).

Jamie Szulc

One of three co-founders of THE DAILY STREET, Jamie specialises in menswear and is currently Footwear Account Manager at Fred Perry.

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