Debut: Nike launches 1948 iPad App

Those who were fortunate enough to attend the re-opening of 1948 will have played on this already, and those who have read our recap will have seen a few images, but today Nike officially launched their 1948 iPad app to the world for free … and they’ve given us some exclusive images of the app’s content.

Having given this app a damn good flicking through at 1948 last week, I can honestly say that it’s an incredibly fluent and enjoyable iPad form of magazine to both use and read. The way it functions, flicking from page-to-page from both left-to-right and top-to-bottom, makes it feel like you’re exploring a maze of never-ending content, discovering something new and exciting around every corner. As with the iconic 1948 printed magazine of the past, the app is riddled with fantastic content and superb photography that seems to have an intriguingly different way of looking at things – the below pages from the app, based around tennis (seems fitting, what with Wimbledon at the moment), give a perfect example of what I mean.

Beautiful imagery and stupidly crisp design make this app an absolute pleasure to use and enjoy. I was a huge fan of the short-lived 1948 magazine (and still hope that it returns in the future), but it seems like Nike have managed to put all of that same attention to detail into this app … which isn’t easy seeing as you don’t have textures to play with like you do in print, and the 1948 mag played with it damn well.

This first download is a double-header, featuring both old content from the printed magazines and new content that has been tailored for the app magazine, giving an preview of what can be expected from 1948 in the future. The app will operate as a free quarterly magazine, so if you are fortunate to have an iPad (NB: Apple, you are more than welcome to send us as many as one each here at TDS, we won’t complain), you would be stupid not to download this on sight.

Head to the iTunes store to download the app today for free.

Alex Synamatix

One of three co-founders at THE DAILY STREET, Alex is our Editor-in-Chief, overseeing all TDS activity. Outside of TDS, Alex is a respected creative in his own right, from art directing club nights (comm•une) to consulting for some of the largest global brands.

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