ONLY NY are undoubtedly one of the hottest names in US streetwear, especially when the UK scene is concerned. It’s a rare day when I leave the house and don’t see a piece of the brand’s clothing or headwear, which is a big part of what makes this next piece so exciting. ONLY have chosen to act on their strong UK following, by teaming up with Urban Industry on this limited edition, co-branded cycle jersey.
While the item itself isn’t really something I’d consider wearing myself, the real story for me is the union of US brand and UK store, on something a little out of the ordinary, but which fits both names perfectly. Anyone who follows Urban Industry will know that the team behind the store are keen cyclists, and of course, ONLY’s love of the bike is well documented in their clothing and imagery. The Team Cycle Jersey itself features both ONLY and UI logos, and comes on a three colour, Bioactive Polyester body – it has a half zip on the front, and 3 stow pockets on the back.
The brands have produced a lookbook for the jersey, shot on location in both the South of England, and Manhattan itself, which for me, sums up the collaboration rather nicely – two businesses, miles apart, but joined by their passion for cycling. The Team Cycle Jersey is available for pre-order now, by registering your interest with Urban Industry. The full lookbook follows below, let us know what you think in the comments.