The return of Goodhood Store Style

East London’s Goodhood have brought back one of their old past-times after popular demand from the average Joe. As their own super-niche spin on street style photography, Store Style sees the Goodhood staff documenting the style of their customers.

It’s interesting enough to see what people are wearing in East London, arguably the creative hub of our capitol, but what I find even more interesting is to see the cross-section of styles being worn into Goodhood as a store. Known for it’s strong style in itself, Goodhood has a very unique place in London, bringing a style and dress-sense to the table that is very recognisably “Goodhood”. So, the interesting thing for me is too see how far this is replicated with their store visitors, and the answer seems to be quite a lot. The question I leave you to ponder is who influence who? Is Goodhood influencing the style of it’s customer or is Goodhood’s customer influencing the style of their buying? I guess the original question should have been Who influences who more?

It’s an interesting topic to think on. All that mind-boggling aside, there’s some great looks here, not only for guys, but girls as well. Big up Goodhood for bringing this one back.

Alex Synamatix

One of three co-founders at THE DAILY STREET, Alex is our Editor-in-Chief, overseeing all TDS activity. Outside of TDS, Alex is a respected creative in his own right, from art directing club nights (comm•une) to consulting for some of the largest global brands.

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    this is dope, keep it up.