Trapstar have joined forces with their friends from Birmingham known as the Goonies, for a new collection titled ‘M40′. The name itself is a reference to the motorway which joins the cities that each calls home.
Since The Candy Store closed it’s doors, where in-store invasions and after-parties had become regular events, Trapstar has been without it’s Birmingham hub, so it’s nice to see the brand revive their Brum connection with this new line. The collection is strong, and plays on both Trapstar iconography and imagery from the classic kids film. It includes tees, crews, pullover hoods, and a co-branded snapback cap, in traditional Trapstar colours of black, grey, red and white. The release comes with a lookbook video, showing the product in it’s natural, inner-city environment, which I enjoyed rather a lot.
I believe a few of the pieces and sizes sold out pretty quickly after the collection went live on the brand’s online store (including the Goonies logo tee and snapback), so it’s a shame that it’s taken until now to release these visuals. You can check both lifestyle and product shots (featuring a guest appearance from P Money), along with the video below, and purchase what’s left from the Trapstar Online Store, or from their flagship store on Portobello Road. What do you think of what the two names have come up with? Let us know in the comments below.