Upper Playground show some love for their Bay Area heritage with a new SF inspired, Starter branded snapback cap. The cap comes in the Giants colours of black and orange, and could be easily mistaken for a team release…well, at a glance that is.

The cap features an all black upper with orange under bill, lettering and top fastening. The text reads “SANFRANFUCKINGCISCO” across the front, with a white outline, matching the Starter star on the reverse. Starter is perhaps the most iconic US sportswear manufacturer, starting out in 1971, and partnering with both major leagues and college teams in basketball, baseball, football and hockey, to produce jackets, and of course, snapback caps, throughout the 80’s and 90’s. The popularity of Starter branded product exploded in the early 1990’s, and died off later in the decade, but lately, we’ve seen a bit of a resurgence.

The San Francisco Starter cap retails for £30, and is available now from Upper Playground (Kingly Street, London) and Thirty One Brand online.

• About the Author

Adam Scotland

One of the three founding members of THE DAILY STREET, Adam is our Editor at TDS. Adam works in the streetwear industry for Out Of Step Ltd., specialising in both USA and UK brands. He also contributes to The Hundreds website.