Club night heros Urban Nerds recently returned to the world of merchandise, printing up a whole heap of new designs onto tees, sweats and vests for the first time in four years.
I’ve always been a big fan of the iconic branding of the Urban Nerds crew – quite simply, that logo is dope. So, it’s nice to see them bring it back to clothing, and this time more expansive than ever before. Creating a whole collection of tees, sweats and vests for Summer 2011, the nerds have included Women’s garms for the first time ever. As per usual, the whole collection is limited edition and hand printed in the UK. For me, it’s a strong, clean collection that puts the logo to great use without overplaying it and uses a great colour palette for Summer.
Now that the Urban Nerds have ventured back into merchandise and fashion, I hope that this collection represents just the start of a developing story. With a logo that strong, there’s so many things to play on and I hope to see the Urban Nerds crew use this collection as a start point to move onto more out-there garments in the future. Let’s be honest … it’s about time that they made that bandana a real life thing, or applied that print to an all-over-print t-shirt, or even better a shirt, or a jacket lining. The ideas are well and truly flowing!
You can purchase the new collection from the brand spanking new Urban Nerds web store now.