After showing you the illustrations of this collection earlier in the week, we now take a closer look at the AW11 collection from Burkman Bros in this lookbook.
It seems like lookbooks have got more popular in the last year or so, mainly among the smaller brands (the big ones have always done it), and in this popularity growth has come a certain weakness in content. People seem to be forgetting, or not quite understanding, what the key factors to a successful lookbook are; it has to translate well to your target consumer, it should represent the inspiration behind the collection and it should have some form of unique quality to it. Going on these guidelines, this AW11 lookbook from Burkman Bros is almost a perfect example of what a lookbook should be – a perfect representation of the style of their consumer, a great theme that replicates the inspiration of the collection and an original flare to the presentation. And most importantly, it’s inspiring to look at.
It’s clear from looking at these images that the inspiration for Burkman Bros this coming season is traveling across the globe, or more specifically the travels of the brand owners themselves. From the styling to the backdrop, everything in this lookbook says “the modern gentleman explorer”, and it’s a fantastic look. The addition of a bundle of National Geographic Magazines is such a good detail and almost comedic. As for the clothes and outfits, I can’t really fault any of them, and personally I don’t want to either. I’m loving the splashes of camo that are being boldly thrown around, some in their usual places and some not so (the camo vest is genius). I can’t work out if the outfits make me want to climb a large hill or sit in a Chesterfield pretending to be a professor of life, either way each outfit here excites me, and I find them all rather refreshing in today’s workwear sodden market.