Streetwear? Urbanwear? Whatever is is, LRG is a brand that you need to know about. A behemoth of the street fashion industry, LRG show no signs of slowing down as they enter the Fall season, easing us in with this short video.
The video showcases the much more mature side of the brand that we’ve seen develop in the past few years, and although I may not have been a follower of the brand at first, every recent season LRG seem to impress me even more. They’ve done well to shrug off the ‘urban’ stigma of their past and have moved onto better things. While the T-shirt line still maintains echos of season’s past, the cut & sew really shows off what LRG have become – plenty of shirts, cardigans and outerwear that we get a glimpse at in this beautifully shot trailer.
For now, check out the video above, and look out for the new season at LRG accounts very soon.