The way things have been weather-wise lately, it’s easy to forget that this is still Summer, and ONLY NY are here to remind us just that with their Summer apparel collection of tanks, tees, crewnecks and shorts. This season, the uptown New Yorkers play around with a ‘fruit flavoured’ colour palette, adding splashes of peach, lemon, pomegranate and more on top of whites, greys and navy blues.
As simplistic as ONLY’s graphics are, they tend to get things just right, mixing 90’s sports nostalgia with memories of lakeside camping trips and a little of their inner-city upbringing. The late 90’s sports vibe is strong (none more so than on the ‘Olympic’ tee) and I love the simplicity of the black and white ‘Open’ tanks. The ‘Beach’ tees and raglan crewnecks, ‘Herring’ tanks and ‘Mahi Mahi’ T-shirts bring back fond memories of the fishing and watersports trips I’d take with my family (coincidentally, in the years before and after 1997), so this one hits home for me, and I love almost every piece.
Rounding the collection off, ONLY have produced two new colours of their Sidewalk chino shorts, in Tommy Red and Navy Blue – both are great, but the pricetag means I’ll likely steer clear this time. ONLY have smashed the market for simple logo based designs, and manage to add a little spice with their choice of colour – I am continuously impressed with this brand’s output, and I really can’t fault the selection below. Look for select pieces at Chimp and Seven now, Fat Buddha, Urban Industry, Minerva, Flatspot & Scene soon.