Sunpocket Original – Sunpocket II

Sunpocket Original is a sunglasses brand that has been popping up frequently of late, both on and in many of our favourite retailers. Walk into any decent fashion outlet in the street or log onto the online retailers and I bet, more often than not, you will find Sunpocket – and there is a good reason for this.

The Sunpocket II is Sunpocket’s very affordable answer to a certain high-end eyewear brand who’s name many of you I am sure will know. Foldable frames for easy storage, which personally I find to be the one thing slightly annoying about carrying around sun shades. These fold up so small that you’ll never notice them sitting in your pocket. The frames are what you would expect from any sunglasses these days, with 100% protection from the suns UV rays. The lens on these is also darkened at both the bottom and the top, to shield the eyes from glare coming off snow and sea surfaces.

For those unaware of Sunpocket Original, they first came to light in the late 1970’s in France and became a must have for the fashionista’s of the ski slopes. During the 80’s the brand made its way from the slopes to the streets, being the choice of eyewear for hipsters and the like, but after that for some reason they went off the radar. It wasn’t until 2009, when now brand owner Jacob Hoglund happened to stumble upon a pair of the sunglasses in his parent’s ski lodge, and after some research into the brand decided to take it over and bring them out of hibernation.

Sunpocket II’s are available for £45 from Urban Industry right now.

Jamie Szulc

One of three co-founders of THE DAILY STREET, Jamie specialises in menswear and is currently Footwear Account Manager at Fred Perry.

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