VIHMIRU have been quiet since their first drop in December, but this month we finally see the brand expand their line, introduced with a bottle opener and a Zippo lighter, to include T-shirts and a few more accessories, with dark approach
Drop 02 includes five T-shirts, all of which are based on the brands owl imagery – two of which are variations of the logo itself – a white on black, and the black on charcoal ‘Jagged’ tee which has a slightly rougher illustration. There’s also the ‘Claw’ tee, which features, unsurprisingly, an owls claw printed in white. The best pieces are the ‘Fat & Angry’ cartoon owl, and the type based ‘Stay Up Late, which illustrated the brands ‘night owl’ philosophy, dedicated to those who work through the night to achieve their dreams.
The collection is completed in a similar fashion to the first with two accessories, a double-sided, moulded PVC keyring, and an adjustable PVC wristband. I’m not too keen on the latter, as it’s not something I’d wear personally, but I admire the brand’s attempt at something different. VIHMIRU is a brand I’m really enjoying watching grow, and I love the attention to detail. The ‘night owl’ theme runs throughout everything, and each piece clearly fits into a collection – a strong example of branding which I feel many could learn from.
I hope it’s not too long before we see the third installment in the brand’s collection, as I’m really looking forward to see how they evolve the line next. Let us know your thoughts in the comments. The pieces below are all available now from VIHMIRU.