Lacoste have teamed up with self-styling website LOOKBOOK.nu to create a fun and active competition. Check out the video to get a gist of what they’re after…
I’ll break it down to you – dress yourself up in some steezy Lacoste (new or old), take a dope photo of yourself “modeling” it, upload said photo to LOOKBOOK.nu/lacoste and tag it. That simple. Here’s the reward – every entrant get’s an instant £20 voucher to spend in a Lacoste store and entered into the competition to win £1000 hard cash and your image exhibited in a London gallery. The winning look will be selected from the top 50 most popular tagged looks on LOOKBOOK.nu, so make sure you smack it out the park and get all your mates to support it.
The competition closes on October 31st, so you have a little while to ensure your look is killer. In the mean time, check the video below for some inspiration (you may recognise once of the handsome chaps looking fly in East London). You can see the looks that all 6 people from the video put together in the photos at the bottom of this post.